Welcome to Merit Financial Services
We help Australians build, manage, and protect their wealth through tax-smart strategies, holistic planning, and genuine relationships. Your financial summit is closer than you think.
Our Approach
At Merit, we believe financial advice should be accessible, transparent, and tailored to your life — not a product shelf. We walk beside you on every step of the journey.
What We Do
Investment strategy, debt recycling, salary sacrifice, and super optimisation to build your wealth faster and smarter.
Learn More →Portfolio management, ongoing advice, annual reviews, and rebalancing to keep your wealth growing and protected.
Learn More →Working with your accountant on CGT management, structure advice, and SMSF strategies aligned to your goals.
Learn More →We educate, not oversell. The right levels of cover, reviewed annually, partnered with Merit Insurance.
Learn More →Tax coordination through your accountant — if they're not already our partner, they will be during onboarding.
Learn More →Why Choose Us
See it. Secure it. Summit it.
We look at the full picture and plan with clarity. Every strategy starts with where you want to be — then we map the path to get there.
We protect what matters before reaching higher. Your wealth deserves a fortress, not a fence — safeguarding what you've built so you can reach for more.
We build wealth that lasts, together. One team — you, your adviser, your accountant — climbing together towards your financial peak.
Our People
Principal Adviser & Founder
ASIC 416822
Leading Merit's vision with over a decade of experience in financial planning and wealth management.
Financial Adviser & Principal
ASIC 378390
Ensuring every client receives exceptional service and strategic advice tailored to their life stage.
Financial Adviser
Bringing deep industry experience and a client-first approach to wealth management.
Financial Adviser
Passionate about helping clients achieve their financial goals through strategic planning.
Retirement & Centrelink Specialist
Expert in navigating retirement, Centrelink entitlements, and aged care planning.
Insurance Solutions Manager, Merit Insurance
Ensuring clients have the right levels of cover through education and annual reviews.
Our Partners
Stockbroking, research, and quarterly market updates from one of Australia's leading full-service firms.
Risk protection with the right levels of cover, reviewed annually to keep pace with your life.
Lending and finance solutions — home loans, investment loans, refinancing, and business lending.
Senior Adviser, Morgans
Senior Adviser, Morgans
Adviser, Morgans
Adviser, Morgans
Adviser, Morgans
Adviser, Morgans
Principal, Money Quest
Principal, Money Quest
We work closely with your accountant. If they're not already a partner of ours, they will be during the client onboarding process. We highly value your accountant's input, expertise and partnership in achieving your financial goals.
Client Stories
Jim has seen us through our working years and is now looking after our retirement. He gives us peace of mind knowing everything is being managed properly.
Sarah made us feel comfortable from the very first meeting. She took the time to understand our situation and explained everything in plain English. We finally feel in control.
We came to Merit with a mess of super accounts, no insurance, and no plan. Two years later we've consolidated everything, we're salary sacrificing, and our wealth has genuinely grown. Best decision we ever made.
What sets Merit apart is how they work with our accountant. Nothing falls through the cracks — tax, super, investments — it's all coordinated. That's rare.
After my husband passed, I didn't know where to start. Sarah guided me through every step with patience and genuine care. I never felt rushed or pressured. She's extraordinary.
Jim doesn't just manage our investments — he challenges us to think bigger. The debt recycling strategy alone has transformed our financial position. We wish we'd started sooner.
