About Us
Merit Financial Services was founded on a simple belief: everyone deserves access to quality financial advice that genuinely puts their interests first.
Our Story
Merit Financial Services was born from a desire to do financial advice differently. After years in the industry, we saw too many clients receiving cookie-cutter advice that didn't account for their unique circumstances — especially when it came to tax.
We built Merit to be the practice we'd want to be a client of: transparent, technology-driven, genuinely caring, and always looking at the full picture. Every strategy we recommend considers the tax impact, because keeping more of what you earn matters.
Based in Sydney's Hills District, we serve clients across Greater Sydney and beyond — meeting virtually, in person, or wherever makes sense for you.
Our Values
Three principles that guide every strategy we build and every recommendation we make.
We look at the full picture and plan with clarity. Every strategy starts with where you want to be — then we map the path to get there.
We protect what matters before reaching higher. Your wealth deserves a fortress, not a fence — safeguarding what you've built so you can reach for more.
We build wealth that lasts, together. One team — you, your adviser, your accountant — climbing together towards your financial peak.
How We Work
Virtually equipped to meet you wherever you are — at home, at work, or face-to-face. Our technology platform means you have full visibility of your finances 24/7, not just when we're in the same room. Most of our clients prefer the convenience of video calls, but we're always happy to meet in person when it matters.
Our People
A dedicated team of professionals committed to your financial success.
Principal Adviser & Founder
ASIC Adviser No. 416822
Jim founded Merit with a vision for tax-smart, client-first financial advice. With deep expertise in wealth creation and strategic planning, he leads the practice with energy and purpose.
Financial Adviser & Principal
ASIC Adviser No. 378390
Sarah brings both advisory expertise and operational excellence to Merit. She ensures every client receives exceptional service and strategic advice tailored to their life stage.
Financial Adviser
Bringing deep industry experience and a client-first approach to wealth management and strategic financial planning.
Financial Adviser
Passionate about helping clients achieve their financial goals through strategic planning and disciplined wealth creation.
Retirement & Centrelink Specialist
Tony specialises in helping clients navigate the complexities of retirement, Centrelink entitlements, and aged care. His expertise ensures clients maximise their benefits and plan with confidence.
Insurance Solutions Manager, Merit Insurance
Henry ensures clients have the right levels of insurance cover through education and annual reviews, leading the Merit Insurance partnership.
